The World Health Organization (WHO) adopted the Global Strategy to Reduce Harmful Use of Alcohol in 2010. global program is expanding priorities such as preventing underage drinking and drunk driving, as well as raising awareness of drinking in moderation and consideration for people that choose not to drink, and promotes responsible decision making through its proprietary platform. With a light and refreshing taste, All-Free is the ideal, alcohol-free option for a wide range of occasions: for beer lovers who have plans the following day, or for those who are choosing not to drink but want to enjoy the beer-like taste alongside colleagues, family, or friends. * Listed according to FDA guidelines. If you’re looking to go totally alcohol- and CBD-free, swap your go-to brew with Suntory’s non-alcoholic beer. Every employee can access information regarding responsible consumption, as well as our voluntary standards, examples of responsible marketing, and seminar tools. In order to respond to the needs of health-conscious consumers, Suntory Group promotes the development of food for specified health uses (FOSHU), functional RTD beverages, and health foods based on research. It makes use of communication methods that capture consumer insights accumulated during development. Suntory Holdings pins hopes on non-alcoholic beer for volumes revival Andy Morton | 11 January 2018 To read this article and more, including our archive of drinks industry news, analysis & comment pieces from the last 20 years, try just-drinks for 30 days for just $1 Since 2013, we have been working to promote the Industry Commitment for Reducing Harmful Use of Alcohol which involves major alcohol beverage manufacturers from around the world. Building Resilience in Campus Communities (BRICC) Coalition Contributing to solving world health issues through products and services. If you haven't heard of the Japanese alcoholic beverage known as Strong Zero, made by the famous brewery Suntory, then you're missing out.Available in pretty much every convenience store in cities like Tokyo and Osaka, the drink resembles something between beer and soda: Fizzy, sweet, and with a whopping 9% alcohol content. Enjoy Japanese beer-like beverage with a satisfying taste of malt and hops. Thereafter, we released Sesamin EX, a more powerful version of the product, based on a combination with vitamin E, tocotrienol, Oriza Plus, which is a component derived from brown rice. The manufactures of alcohol beverages are regarded as important stakeholders in these efforts. To Create Harmony with Customers and Partners: Products and Services. In addition to leveraging Japan-led research on and development of “Natural and Healthy” beverages, we address health and wellness concerns through our beverages to allow consumers to make positive choices in pursuit of a natural, healthy, convenient and rich lifestyle. On Suntory's website, we feature DRINK SMART to promote moderate consumption for the healthier and well balanced lifestyle by understanding the facts about alcohol and enjoying it responsibly. While contributing to the health of our customers with a variety of lineups such as Iyemon Plus, a ready-to-drink (RTD) product which has the ability to lower bad cholesterol (LDL), we also ensure that a high quality of taste is maintained and will continue research to deliver products that are both healthy and delicious. About Suntory Group. 0.00% alcohol, zero calories, zero sugar, and NO artificial flavors or sweeteners. Suntory PepsiCo Vietnam Beverage Co., Ltd. Making Suntory Group Contributions to Society Possible Through Group-wide Initiatives in Water, Family Guide to Preventing Underage Drinking. This comes as the nonalcoholic beer category continues to grow and improve in America. We strive to create a culture of responsible consumption in which differences in physical constitution and conditions, as well as drinking styles or attitudes towards alcohol, are respected. To this end, we are committed to promoting the moderate consumption of our products and encouraging responsible choices surrounding alcohol. As a global leader in both the alcoholic and non-alcoholic beverages industry, Suntory Group offers a uniquely diverse portfolio of products from premium spirits, beer and wine to brewed teas, bottled water, carbonated soft drinks, ready-to-drink coffee and energy drinks, along with health and wellness products. We encourage our employees to be a "Drink Smart Ambassador" who conducts Drink Smart Seminars for our customers and third parties. As a member of a company that manufactures and sells alcoholic beverages, it is important to be aware of responsible drinking at all times. We actively cooperate in social activities, including but not limited to; We will comply with laws and industry standards. In 2011, sales are expected to grow to about 29 million cases *1 (a 34% increase over the previous year). Beam Suntory is a lead supporter of America's National Center for DWI Courts, designed to get hardcore offenders who are most likely to repeat the treatment they need in an evidence-based program. Voluntary Declaration toward Consumer Orientation, Quality Assurance from a Customer Perspective in All Processes, Nurturing Employees that are Customer Oriented, Promoting Distribution Considering Safety, Measures for Healthy and Comfortable Lifestyles, The Suntory Group's 7 Sustainability Themes. Reducing alcohol misuse is one of the global health targets established by the World Health Organization. Suntory strives to prevent alcohol-related issues and raise awareness of responsible drinking in order to contribute to healthy living. The Suntory Beverage & Food open innovation portal is the place to submit your ideas for food and beverage, as well as for Suntory’s non-alcoholic favorites Orangina, Lucozade, Ribena, BOSS coffee, and lyemon green tea. Suntory Oolong Tea has been one of the long-selling brands ever since, loved by generations of consumers. We produce and provide a wide range of products, from non-alcoholic beverages like brewed teas, bottled water, carbonated soft drinks, and ready to drink coffee, to alcoholic beverages like beer and wine. We engage in the STOP! The non-alcoholic drink All-Free is a product that has zero calories, zero sugar, and zero purines. Suntory has also expanded its business to non-alcoholic beverages. Suntory All-Free) to a broad range of customers to enjoy without worrying about the effects of alcohol. We understand and respect that for some people, the best choice is not to consume alcohol. Suntory also strives to promote its non-alcoholic beverage line (e.g. In the session, managers learn the discipline and practices of responsible marketing from product development to promotional activities with various case studies. The IARD (International Alliance for Responsible Drinking) is a non-profit organization headquartered in Washington D.C. in which 11 of the major alcoholic beverage manufacturers from around the world participate. We have a long- established a process for product labeling, a rigorous marketing code, and we continually update these voluntary standards through involvement with industry associations. The Suntory Group Drink Smart? We also conduct seminars at universities. In addition, an IARD CEO meeting is held annually during which serious discussions take place on matters that the liquor industry should tackle over the medium-to-long term and on a global level. We introduced warnings for pregnant and nursing mothers in all communications beginning in 2010. The progress of the Industry Commitment is published as a Progress Report after annual audits by an auditor. In the mid-1980s, we took on the challenge of analyzing the functionality of sesame that has been praised for its health benefits and scientifically investigating the health effectiveness of sesamin, which is one minor component of sesame lignan that is part of sesame. We focus on (1) responsible marketing, (2) promoting responsible consumption among our consumers, customers and our employees. Buy Now on. All the fun. Crafted in Japan, the beverage is made with traditional ingredients — barley, hops, and water — but since it isn’t fermented, the beer is calorie-free and 0 percent ABV. In addition to raising awareness regarding responsible drinking, the Suntory Group is striving to promote low-alcohol and non-alcoholic drinks for a broad range of adult consumers of legal drinking age to enjoy without worrying about the effects of alcohol. Suntory Beverage & Food Ltd. launched the "100 Year Life Project" in 2018 with the hope of being a company that supports people to lead healthy, optimistic lives, and to find the power to be themselves. The Global ARS department conducts seminars for newly appointed brand managers twice a year to increase awareness of the voluntary standards the beverage alcohol industry has set, and Suntory's own marketing code. ARS:Alcohol Responsibility and Sustainability, Reduction of alcohol consumption by minors, Development and strengthening of industry voluntary standards on expression of drinking, Responsible product development and disclosure of information to consumers, Strengthening of collaboration with the retail field, Voluntary Declaration toward Consumer Orientation, Quality Assurance from a Customer Perspective in All Processes, Nurturing Employees that are Customer Oriented, Promoting Distribution Considering Safety, Measures for Healthy and Comfortable Lifestyles, The Suntory Group's 7 Sustainability Themes. We also put "お酒"- Beverage Alcohol symbols on beer and ready-to-drink beverages that are low in alcohol to prevent accidental consumption. We all know the feeling — and now you can have your highball without the guilt thanks to the latest from Suntory: All-Free, “a delicious non-alcoholic beer-like beverage with refreshing nodogoshi* and aroma.” It’s not just 0% alcohol, it’s got 0 calories and zero sugar, too. We support and continuously enhance self-regulatory marketing standards in partnership with the Council on Alcohol Consumption, as well as follow our own internal marketing code to correspond with societal trends. Suntory PepsiCo Vietnam Beverage Co., Ltd. Making Suntory Group Contributions to Society Possible Through Group-wide Initiatives in Water, The Suntory Group's 7 Sustainability Themes 05 Health. The new refreshment, the sparkling malt and hops beverage from Japan. Suntory PepsiCo Vietnam Beverage Co.,Ltd. We publish a Family Guide to Preventing Underage Drinking for children and their guardians.We distribute these booklets nationwide. Japanese distiller and brewer Suntory — known for its red-hot whisky brands — has introduced its sparkling nonalcoholic beer, All-Free, into the U.S. market. While these examples are varied, each one is an issue Suntory seeks to address through its products and services. We also ceased TV ads between 5:00 am and 6:00 pm. In 2019, we launched a functional RTD called Karada wo Omou … We will continue to introduce products to meet the needs of health-conscious consumers, including zero-calorie, sugar-free, and purine-free products. Campaign, collaborated with NGOs - Council for the Prevention of Binge Drinking. It is a sparkling malt and hops beverage. All the Flavor. In addition, utilizing knowledge for developing sugar-free beverages such as tea and water and low-sugar beverages, knowledge cultivated for many years in Japan, we are expanding our natural and healthy beverage portfolio and actively promoting the use of less sugar in soft drinks globally. Suntory Liquors Limited released its new Suntory Non-aru-kibun non-alcoholic cocktails nationwide on October 4. DWI Courts Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania with an annual revenue (excluding excise taxes) of $21.0 billion in 2019. Five most popular non-alcoholic beverage makers in Vietnam saw last year’s revenues rise 13 percent year-on-year to over $1.7 billion. Suntory Group has participated in the IARD since its establishment as Beam Suntory and has also been deeply involved in the formulation of the Industry Commitment for Reducing Harmful Use of Alcohol, an effort by the alcoholic beverage industry in response to the World Health Organization's Global Strategy to Reduce Harmful Use of Alcohol (adopted in 2010). We are committed to responsible marketing, providing consumer information and responsible product innovation. In response to young people's interests, we produced and distributed a comic book for university students who are at least 20 years old to learn how to drink responsibly. We produce and provide a wide range of products, from non-alcoholic beverages like brewed teas, bottled water, carbonated soft drinks, and ready to drink coffee, to alcoholic beverages like beer and wine. In May, the company launched Ceder's Pink Rose. It truly is a “beer” in the mold of flavored seltzer. Our brand collection also includes non-alcoholic favorites Orangina, Lucozade, Ribena, BOSS coffee, Iyemon green tea, and Suntory Tennensui water. In 1981, Suntory introduced a canned oolong tea at a time when carbonated soft drinks and juice mainly dominated the non-alcoholic beverage market. The Suntory Group is one of the world's leading companies for consumer packaged goods. No Binge Drinking! There are a variety of health issues affecting the global population. Pepsi – Trending Information: Non alcoholic Drinks Market Overview and Forecast Report 2020-2026 – Prime gamers: PepsiCo, The Coca-Cola, Suntory Beverage & Meals, Dr Pepper Snapple Group, Arca Continental, and so on.. We are also promoting joint research with external dedicated agencies; developing and strengthening of our product portfolio of beverages that address lifestyle diseases; providing services to improve lifestyle habits; and engaging in various other health-related initiatives. A person holds bottles and cans of non-alcoholic drinks in Hanoi. We established the same internal marketing standards on these products as beverage alcohol products in order to ensure that all marketing activity is directed only to legal drinking age adults in each region. To enrich society, the Suntory Group promotes activities under the following three themes: alcoholic beverages, soft drinks, and health foods. All About ALL-FREE. We conduct "Drink Smart Seminars" to provide the facts about alcohol and individual differences, such as how gender, height, weight and ethnicity can affect of alcohol metabolism. Suntory Group's efforts in major markets including Japan and the United States have been reported and evaluated, including the distribution of educational materials for parents and children to prevent underage drinking in Japan and education programs for drunk driving offenders in conjunction with traffic courts in the United States. All our beverage alcohol products carry health warning messages to pregnant and nursing women and warning messages to stop underage drinking, based on the voluntary standards established by the alcohol industry. Suntory Group strives to prevent misuse of alcohol and raise awareness of responsible consumption thus contributing to healthier lifestyles: In 1976, Suntory Group formulated the Suntory Advertising Code, making it an industry leader in exercising self-regulation in its promotions and advertising related to alcoholic beverages. We cooperate with the School Competition to Prevent Underage Drinking, which promotes school efforts to prevent underage drinking. Commitment related progress reports and evaluations are conducted by third parties and reported annually in the form of a progress report. 1.Promoting Non-alcoholic Drinks The Suntory Group is striving to promote low- and non-alcoholic beverages to respond to a broad range of consumer interests and occasions. Learn more about Suntory Group and SBF at www.suntory.com and www.suntory.com/softdrink/. The Suntory Group is participating in the IARD organization (http://www.iard.org/) that makes efforts to promote responsible drinking internationally to respond to these alcohol-related issues. BRICC works to reduce high-risk drinking at individual, group, organization and community levels at the University of Louisville and University of Kentucky. So with working adults being the primary market for clear drinks, Suntory figured there’s latent demand for a version of Japan’s favorite adult beverage that can be drunk while on the clock. We offer alcohol metabolism genetic testing to all employees for their consideration and to deepen understanding of responsible consumption. Photo by VnExpress/Tuan Tu. We established the same internal marketing standards on these products as beverage alcohol products in order to ensure that all marketing activity is directed only to legal drinking age adults in each region. Suntory PepsiCo Vietnam Beverage Co.,Ltd. Suntory Beverage & Food (SBF), established in 2009 as a member of the Suntory Group, is a global company overseeing mainstay businesses in the non-alcoholic beverages and food product categories. Our programs to promote responsible consumption have been recognized by key industry groups including the Award for Excellence in Independent Advertising for our moderation advertising campaign. Ceder's Drinks makes a range of gin-style non-alcoholic spirits designed to be blended with tonic and other mixers. Ongoing advancements in the nonalcoholic drinks market with innovative … In 2018, we received the Company BtoC Website Award for Excellence at the 6th Web Grand Prix sponsored by the Web Advertising Bureau of the Japan Advertisers Association, Inc. for our DRINK SMART advertising on our website. 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